Here’s what you need to talk about Front, the app that empowers a new generation of investors with FISCO technology and strategic investing guidance.
Front is here to level the playing field in an unfair stock market game that’s controlled by Wall Street and big money.
PR Contact
Our quick 101
Strategic investment guidance
with this free app by Front
Connect your trading app
like Robinhood & others
Our smart FISCO technology
rates risk for stocks
Company founded
Co-Founders
Bam Azizi, CEO
Adam Israel, COO
Beta launched
10-2020
Front is a strategic investment platform that empowers a new generation of investors with FISCO stock scoring.
Our AI-driven FISCO technology rates stocks to help you make better investments.
Connect your trading app and invest with confidence, with Front by your side.
Our early beta
from Front users compared to those just using other trading platforms
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55.39%
average gains for Front beta users
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20.48%
higher returns than the S&P 500
What’s working?
Our FISCO technology rates investment risk with a single score to help make investment decisions simple. It monitors companies, the markets, and news 24/7, so you don’t have to. If you connect your broker, FISCO incorporates stock compatibility with your personal investment portfolio – and, it’s only available from Front.
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Financials
Monitor the financial health of a company over the last 5 years.
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Performance
Assess stock performance over the last 3 months.
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News
Analyze recent news to assess the risk tied to investments.
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Compatibility
Find new stocks that will help strengthen your portfolio.
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FISCO scoring
FISCO uses these four ingredients to calculate a stock score between 300-850, like a credit score for stocks.
In the press
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Seeking Alpha
01.25.2021
Front publicly launches the fintech app that gives everyone access to AI-driven FISCO stock scoring technology for free.
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Markets Insider by Business Insider
11.13.2020
Front Launches to Change the Stock Market Game, Give Smart Investing Insights to the People
Front gives investors, beyond Wall Street, access to smart investing insights and powerful risk scoring technology.
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Yahoo! Finance
10.08.2020
FinTech startup Front to fix problems 80% of retail investors face every year
It’s no secret that playing the stock market has always been an uneven game. Front is here to change that.
Who we are
It’s time to level the playing field. The Front team leverages experience and talent that spans industries to work towards a single mission: putting the power of data-driven technology in people’s hands to build strong financial futures.
Our founding team
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Bam Azizi
CEO
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Adam Israel
COO
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Murray Newlands
VP, Marketing
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Lauren Weatherall
Director, PR & Brand
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Juan David Rodriguez
Head of Growth Marketing
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Boris Udovicic
Director, Product
Our advisors
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Jim DuBois
Ex-CIO, Microsoft
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David Andre
CSO, Google
Ex-CEO, Cerebellum Quant Fund -
Shahriyar Matloub
AI Director, Target
Ex-VP Knight Capital Group
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Selim Aissi
SVP, Ellie Mae
Ex-VP, Visa -
Dan Rubinstein
CEO, Physera
Ex-Google, Ex-Facebook
What problem are we solving?
“80% of normal investors lose money in the long run. Popular trading apps have made it easier than ever for anyone to invest in the stock market, but most lose money because they don’t know how to invest. We’re here to change that.”
– Bam Azizi, Front Founder & CEO
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500%
Increase in investing activity
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80%
Investors losing money
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Unfair game
Wall Street has all the data, resources, and talent to invest profitably, while normal investors are left guessing.
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Data
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Resources
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Talent
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Level playing field
Front helps with data, personalized recommendations, and smart scoring
to level the playing field for all.-
Data
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Recommendations
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Scoring
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How do people invest?
Front is the personal investing co-pilot for a new generation, helping investors understand the risk and complexities of the stock market and build strong, diversified portfolios.
- Old wayThe traditional approachThe old way of investing in stocks requires a lot of manual, time-consuming research.
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Tedious research
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Manual analysis
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Complicated investing
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- New wayThe Front approachWe give smart insights that empower a new generation to invest with confidence.
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Personalized recommendations
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AI-driven analysis
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Informed decisions
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Simple investing
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Who is Front for?
How big is the opportunity?
Front is for every investor, big or small, new or experienced. Millennial investors have flooded the stock market using trading apps like Robinhood – often, without the insights to make smart investments. Anyone can learn how to make better investments with help from Front.
54% of US households owned stocks in 2019 (pre-pandemic)
25%
of the stock market is now controlled by millennials
What makes us different?
Front is the only app that gives proactive, data-driven investment insights personalized for every investor’s own portfolio and analyzed for risk by our smart FISCO technology.
